With 18 years of experience in the finance industry, James began his career in one of the top four banks. Throughout his tenure, he excelled in driving new business, mentoring lenders, and managing large client bases. James took pride in maintaining the highest standards of transparency and integrity in his work.
However, he became increasingly frustrated with the impersonal approach and cumbersome double handling resulting from the banks’ centralizing and outsourcing strategies. This frustration led James to embark on a more purposeful journey in the private sector.
Fast forward five years, and James remains dedicated to his original objective: assisting a diverse range of clients who don’t fit the mold of mainstream and second-tier lenders. It is with this intention in mind that he developed Pronto Funds, a solution that utilises refined processes to provide funding with true urgency.
Leveraging his extensive knowledge, James actively promotes open discussion with brokers and clients to navigate complex scenarios. He ensures that prompt decisions are made, and the right outcomes are achieved.